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The back story

Cariad Travel was founded in 2025 by me, Sarah — the realisation of a dream I’ve carried for decades. Travel has always been my passion, and over the years I’ve built a career rooted in the organising, caring and helping people get where they need to be.

After qualifying in business administration in the late 90’s I have gained experience within both public and private sectors, organising both international travel and UK events for teams in a wide range of professional fields. In the 10’s, I took an overseas opportunity that led me to live and work in Asia for four years. There, I managed visas and relocations for employees, and in my spare time I planned unforgettable overland adventures for visiting friends and family — experiences that deepened my love for helping others explore the world.

At the end of 2025, I made the decision to leave the NHS and dedicate myself fully to combining my passion for travel with my long-standing experience in assistance and coordination. And that’s how Cariad Travel began.

Based near Llangollen in beautiful North Wales, I’m proud to already be supporting clients from across the UK. Cariad Travel is built on care, attention to detail, and a genuine desire to make every journey smooth, personal, and memorable.

The mission

My goal is to offer a travel service with a genuinely personal touch — one that supports both new and seasoned travellers who want the stress taken out of researching options, comparing prices, and navigating the endless choices out there. I know how overwhelming planning can be, and I love being able to lift that weight from your shoulders.

As a savvy traveller myself, I’m always on the lookout for the best deals, whether that’s added extras, exclusive discounts, or value‑packed offers from a wide range of trusted partners across the holiday market. Working closely with my host agency, I’m able to build unique, tailor‑made packages designed around you — your interests, your budget, your dream experience.

Every holiday I create is backed by the reassurance of ATOL and ABTA protection from our travel partners or my host agency, so you can relax knowing your trip is safe, secure, and in experienced hands.